Financial Management of a Marketing Firm

 David C. Baker

This manual, by David C. Baker, is the compilation of 25 years of analyzing 1100+ firms. It contains over 300 pages and sample financial statements and utilization forms, all in a handsome looseleaf format for years of use. The 21 chapters cover your compensation and ownership agreement, organizing and interpreting financial statements, and calculating benchmarks. There are chapters on funding growth, managing cash flow, collecting overdue accounts, and deciding whether or not to own or lease your facility. Covered also are systems and utilization, pricing your work, handing costs of goods sold, and compensating new business development. There are sections on open book management, employee incentives and rewards, and policies for employee paid time off. There are also chapters on managing a downturn, formalizing client relationships, using retainers, avoiding legal pitfalls, preventing financial fraud, and transitioning out of your firm as a principal.

The book is a professionally produced 8.5 x 11″ looseleaf manual, in color. ISBN 978-1-60544-075-0. Library of Congress Control Number: 2010913358. Released by RockBench Publishing Corp.

The manual costs $400, plus shipping. Given the size, we can only ship to the USA. If you live outside of the US, please purchase the $250 ebook instead.