Raise Your Voice: A Cause Manifesto is an inspirational and practical book exploring mission-driven design, marketing, engagement, and the touch points that connect your mission with your audience. It is a framework for understanding how your organization's purpose and identity represents your cause, and moves your organization beyond branding.
Called a "a must read for anyone, regardless of industry or sector," the principles of the Cause Manifesto will help you align how your organization communicates through its purpose, character, culture, and unique voice. These twelve strategic, inspirational, relational, and aspirational principles will empower you to communicate to the outcomes you are working to achieve, transform your culture, and empower you to share your story more powerfully and effectively.
"Part of what brings a donor to a cause is the hope of being part of a greater good. With Raise Your Voice, Brian Sooy gives nonprofits a means to go beyond being the loudest voice in the room to crafting a clear, articulate message which allows donors to see themselves as part of the solution." —Julie Chase-Morefield, Executive Director, Second Harvest Food Bank of North Central Ohio
"Now more than ever, effectiveness in the marketplace depends on our ability to rise above the noise and cut through the clutter. Brian Sooy provides a practical, design-driven approach for sharing your message with clarity and passion."—Todd Henry, Die Empty: Unleash Your Best Work Every Day
"Finally, a great marketing book for charitable organizations. Brian Sooy brings clarity and structure to the challenge of branding a cause."—Marty Neumeier, The Brand Gap