Financial Management of a Marketing Firm (ebook)

Regular price $100.00

This manual, by David C. Baker, is the compilation of 21 years of analyzing 800+ firms. It contains 270 pages and sample financial statements and utilization forms, all professionally designed for years of use. The intellectual capital in this book is licensed to the leading software package for the agency world, and nearly 8,000 agencies manage their firms by the principals and measurements described.