Financial Management of a Marketing Firm (ebook)

This manual, by David C. Baker, is the compilation of 21 years of analyzing 800+ firms. It contains 270 pages and sample financial statements and utilization forms, all professionally designed for years of use. The intellectual capital in this book is licensed to the leading software package for the agency world, and nearly 8,000 agencies manage their firms by the principals and measurements described.



RockBench is an independent publisher based in Nashville, TN focused largely on traditionally printed books with the support of digital content and interactive platforms. We provide thought leaders a larger platform for their work with businesses.